5 Best LinkedIn Profile Consultants Every Senior Professional

Introduction

A strong LinkedIn profile can open doors to new opportunities, especially for senior professionals. Yet many executives struggle to present their experience in a clear, compelling way. That’s where LinkedIn profile consultants come in. They craft headlines that catch attention, write summaries that tell your story, and optimize keywords so recruiters can find you. In this article, we highlight the 5 best LinkedIn profile consultants every senior professional should know. Whether you aim for a board seat, a speaking engagement, or a strategic career pivot, these experts can help you stand out on the world’s largest professional network.

1. Donna Serdula: The LinkedIn Makeover Pioneer

Donna Serdula is widely regarded as the pioneer of LinkedIn profile optimization. She founded LinkedIn-Makeover.com, which has served thousands of clients since 2008. Her approach focuses on:

• Personal branding: She helps senior professionals define their unique value proposition and translate it into a cohesive online brand.
• Story-driven summaries: Donna crafts summaries that read like mini-bios, highlighting career milestones and leadership achievements.
• Keyword strategy: She conducts in-depth keyword research so profiles rank higher in LinkedIn searches.

Clients rave about her hands-on process: she interviews you, drafts your profile, and iterates until it perfectly reflects your voice. Her signature “Makeover” program often yields a 30–50% increase in profile views within weeks. For executives ready to transform their LinkedIn presence, Donna Serdula is a trusted choice.

2. MJ Murphy: The Career Story Architect

MJ Murphy specializes in helping senior executives tell their career stories with clarity and impact. With over 15 years of experience as a career coach and writer, she offers:

• Auditing services: She begins with a full audit of your profile, website, and CV to identify gaps and strengths.
• Tailored content: MJ writes each section—headline, summary, experience—using language that resonates with C-suite recruiters.
• Thought leadership coaching: She guides you in publishing articles and posts that reinforce your expertise.

What sets MJ apart is her holistic approach. She doesn’t just update your LinkedIn; she aligns it with your broader career brand. Senior professionals appreciate her clear timelines, measurable results, and practical advice on networking. If you need a narrative that connects past successes with future goals, MJ Murphy will craft it with precision.

3. Wayne Breitbarth: The LinkedIn Trainer

Wayne Breitbarth is known for his practical, workshop-style training. He’s the author of “The Power Formula for LinkedIn Success”, a bestselling guide used by many senior professionals. His services include:

• Live workshops: In-person and virtual training sessions that teach executives how to optimize profiles step by step.
• Corporate consulting: He works with leadership teams to ensure every senior leader’s LinkedIn aligns with company branding.
• Group coaching: Small group sessions offer personalized feedback and peer learning.

Wayne’s clear, no-jargon teaching style makes LinkedIn approachable. He covers everything from setting up a strong headline to engaging with content and building strategic connections. For senior professionals who prefer learning by doing, his workshops and group programs deliver hands-on guidance and peer accountability.

4. Jessica Hernandez: The Global Connector

Jessica Hernandez leverages her global network to help senior professionals expand their reach. As a certified LinkedIn coach and former HR director, she offers:

• International profile optimization: She tailors content for multiple regions, ensuring cultural nuances and keywords match global job markets.
• Executive networking strategy: Jessica maps target organizations and industry influencers, then strategizes connection requests and follow-up messages.
• Ongoing support: She provides monthly check-ins to adjust strategies based on profile analytics and new career goals.

Her clients span Europe, Asia, and the Americas, making her a top choice for executives eyeing global roles. Jessica’s deep understanding of cross-border hiring trends ensures your profile resonates with diverse recruiters. Senior professionals seeking to break into international markets trust her to bridge cultural gaps and amplify their visibility worldwide.

5. Brenda Bernstein: The LinkedIn Content Specialist

Brenda Bernstein, founder of The Essay Expert, brings a background in writing and editing to LinkedIn consulting. She specializes in:

• Precision editing: She fine-tunes every word in your headline, summary, and experience sections for clarity and impact.
• Content creation: Brenda crafts thought-provoking articles and posts that position you as a subject-matter expert.
• Profile redesign: She revamps layouts and visuals, including banner images that reflect your personal brand.

Her signature “Professions for Success” package has helped many senior professionals land board positions and speaking engagements. Brenda’s meticulous eye for detail and storytelling ability elevate LinkedIn profiles from good to outstanding. If you want content that reads like polished executive communications, she’s the consultant to hire.

How to Choose the Right Consultant

Selecting among the top LinkedIn profile consultants depends on your goals:

1. Brand overhaul (Donna Serdula): Ideal if you need a full profile transformation and brand definition.
2. Career storytelling (MJ Murphy): Best when you seek a cohesive narrative across LinkedIn and other platforms.
3. Hands-on training (Wayne Breitbarth): Perfect if you learn well in workshops and want practical, interactive guidance.
4. Global expansion (Jessica Hernandez): Choose her to optimize for international markets and networks.
5. Content polishing (Brenda Bernstein): Go to Brenda for detailed editing and high-end content creation.

Consider budget, preferred style, and your career stage. Most consultants offer initial calls or mini-audits—use these to assess fit and chemistry before committing.

Tips for Working with a LinkedIn Consultant

To maximize results, follow these steps:

• Set clear objectives: Define what success looks like—more views, better connections, or specific job inquiries.
• Gather your materials: Provide resumes, past bios, and key accomplishments up front.
• Be honest about goals: Share your career aspirations so the consultant can tailor your profile accordingly.
• Stay engaged: Review drafts promptly and give clear feedback.
• Implement recommended strategies: Beyond profile updates, post content regularly and engage with connections to boost your visibility.

By approaching consulting as a partnership, you’ll achieve faster, more lasting improvements in your LinkedIn performance.

Measuring Success

After working with a consultant, track these metrics to gauge impact:

• Profile views: A clear spike indicates better discoverability.
• Connection requests: More inbound requests from relevant professionals show stronger appeal.
• Message inquiries: Recruiter or client outreach signals that your profile resonates.
• Engagement rates: Likes, comments, and shares on your posts measure content effectiveness.
• Search appearances: LinkedIn’s search analytics tell you which keywords bring you up in results.

Review these metrics monthly, and share them with your consultant to refine your strategy over time.

Conclusion

A polished and strategic LinkedIn profile is essential for senior professionals aiming to advance their careers. The 5 best LinkedIn profile consultants—Donna Serdula, MJ Murphy, Wayne Breitbarth, Jessica Hernandez, and Brenda Bernstein—each bring unique strengths, from personal branding and storytelling to hands-on training and global networking. By choosing the right expert and following best practices, you can transform your LinkedIn presence, attract more opportunities, and stand out in a crowded market. Invest in your professional story today, and watch your network—and your career—grow.