Written By Sports fans looking for a way to stay on top of all their favorite teams and players may soon have a new option. Buzzer, a startup that offers personalized notifications for live sports events, has secured $20 million in funding and is reportedly in talks with several major sports leagues about potential partnerships.
Founded in 2020 by Bo Han, a former executive at Twitter and Medium, Buzzer aims to solve the problem of fans missing out on key moments during games due to the overwhelming amount of content available across various platforms.
With Buzzer, users can select specific games, teams, and players to follow, and receive notifications for important plays, scores, and other updates in real-time. The app also offers a social component, allowing fans to share reactions and chat with friends during games.
The recent funding round was led by venture capital firms Coatue and Spark Capital, and included participation from a number of prominent athletes, including NBA star Devin Booker and NFL quarterback Patrick Mahomes.
According to Buzzer’s CEO Bo Han, the company plans to use the funding to expand its team and invest in technology to enhance its product. Han also stated that Buzzer is actively seeking partnerships with sports leagues, though he declined to name specific organizations.
However, sources familiar with the matter say that Buzzer has held discussions with the NBA, NFL, MLB, and NHL about potential partnerships. If successful, these partnerships could give Buzzer access to exclusive content and data, further differentiating it from other sports apps and services.
Buzzer’s success will depend on its ability to attract and retain users, as well as its ability to secure partnerships with major sports leagues. It will also face competition from other sports apps, including popular options like ESPN and theScore.
But with a unique focus on personalized notifications and real-time updates, Buzzer could find a loyal audience among avid sports fans. And with the backing of high-profile investors and athletes, the startup is well-positioned to make a splash in the competitive world of sports tech.
