How to Conduct a Full Audit of Your Amazon Store

Introduction

Most Amazon sellers operate on autopilot, making small tweaks here and there without seeing real results. What they don’t realize is that a comprehensive, data-driven audit could reveal the hidden leaks draining their profits and the golden opportunities to increase Amazon product sales.

This step-by-step guide will walk you through a professional-grade Amazon store audit—the same process top sellers and Amazon PPC management services experts use to transform underperforming stores into profit machines. You’ll discover exactly what to measure, how to interpret the data, and which fixes deliver the biggest impact.

The Hidden Power of Review Analysis in Your Audit

Most sellers glance at their star rating and call it a day, but deep review analysis reveals the goldmine you’re missing. Within those 3-star reviews lie the exact phrases customers use to describe their frustrations and desires—free market research that can help you increase product sales on Amazon.

Actionable Review Audit Steps:

• Sentiment Analysis: Use tools like FeedbackWhiz to categorize complaints
• Keyword Extraction: Identify exact phrases used in negative feedback
• Competitor Comparison: See what customers praise about competing products

Real-World Impact: A pet supplies brand analyzed 500+ reviews and discovered “easy to clean” appeared in 82% of positive feedback but wasn’t mentioned in their listing. Adding this phrase to their bullet points and Amazon PPC management services ad copy increased conversions by 18%.

Supply Chain and Logistics Audit: The Profit Leak You Can’t Afford to Ignore

Your supply chain directly impacts everything from IPI scores to PPC efficiency. A thorough logistics audit examines:

Critical Checkpoints:

• Lead Time Variability: How often shipments arrive late

• Supplier Reliability: Defect rates per vendor

• FBA Prep Accuracy: Cost of Amazon prep corrections

Case Study: After auditing their supply chain, an electronics seller reduced late shipments from 32% to 6% and saw their Amazon PPC management services become 41% more efficient due to consistent inventory availability. Their advertising could finally scale without constant stockout interruptions.

Pro Tip: Map your entire supply chain timeline including manufacturing, shipping, and Amazon receiving—you’ll often find 10-15 days of waste that’s hurting your ability to increase product sales on Amazon consistently.

Why Most Amazon Audits Fail (And How Yours Will Succeed)

Typical seller “audits” make three critical mistakes:

• They focus only on listings, ignoring operational factors
• They lack benchmarks to measure against
• They don’t prioritize fixes by potential impact

Real-World Example:
After a full audit, a home goods seller discovered their “optimized” listings were actually missing 63% of high-converting keywords their Amazon PPC management services team was successfully bidding on—a disconnect costing them $12,000/month in missed organic sales.

Phase 1: Product Listing Audit

1. Title & Bullet Point Optimization

• Keyword Analysis: Use Helium 10 to identify missing high-value terms
• Competitor Benchmarking: Compare against top 3 competitors
• Readability Scoring: Ensure scannability for mobile shoppers

Pro Tip: Listings with professional Amazon PPC management services integration show 28% better keyword alignment between organic and paid content.

2. Image & Video Assessment

Technical Check:

• 1000×1000+ pixels
• Pure white background (#1 image)
• JPEG or PNG format

Content Evaluation:

• Lifestyle vs. isolated product shots
• Info-graphics clarity
• Video demonstration quality

Phase 2: Advertising Performance Audit

1. PPC Account Structure Review

• Campaign Organization: Logical grouping by product/goal
• Bid Strategy: Appropriate for each match type
• Negative Keywords: Current and comprehensive

2. Must-Check Metrics:

• Target ACOS vs. actual
• Impression share lost to rank
• New-to-brand customer percentage

4. Advertising Creative Audit

• Text Ads: Match search intent
• Sponsored Brands: Cohesive messaging
• DSP Campaigns: Audience targeting precision

Phase 3: Operational Health Check

1. Inventory Performance Index (IPI) Analysis

• Excess Inventory: Percentage of stagnant stock
• Stranded Inventory: Listings missing buy box
• Sell-Through Rate: Days of inventory coverage

Case Study: A beauty brand improved their IPI from 380 to 620 in 45 days by addressing stranded inventory, allowing them to increase product sales on Amazon by 22% without additional ad spend.

2. FBA Fee Optimization

• Dimensional Weight Checks: Recent changes impact costs
• Long-Term Storage: Items aged 6+ months
• Prep Requirements: Compliance cost analysis

Phase 4: Competitor Benchmarking

1. Market Gap Analysis Tools

• Brand Analytics: Search frequency rank
• Product Opportunity Explorer: Emerging trends
• Keepa: Historical pricing strategies

Critical Questions:

• What are competitors doing in their Amazon PPC management services that you’re not?
• Which content formats (video/EBC) do top performers use?
• How do their review response strategies differ?

Phase 5: Conversion Rate Deep Dive

1. Shopping Experience Audit

• Mobile vs. Desktop: Layout testing
• Load Speed: Image optimization check
• Checkout Flow: Friction point identification

Conversion Killers to Fix First:

• Above-the-fold “not as described” claims
• Missing size charts/specs
• Poor quality user-generated content

Phase 6: Brand Presence Evaluation

1. Storefront & EBC Assessment

• Cohesive Storytelling: Across all touchpoints
• Cross-Linking: Product connections
• Seasonal Updates: Content freshness

Pro Tip: Stores integrating Amazon PPC management services with branded content see 37% higher branded search volume over time.

Your 30-Day Audit Implementation Plan

• Week 1: Technical listing audit + image optimization
• Week 2: Advertising performance analysis
• Week 3: Operational health fixes
• Week 4: Competitor implementation + conversion tests

Ready to uncover your store’s hidden potential? Visit Manage Amazon for professional audit services, Amazon Web Services, and Amazon PPC management services tailored to increase product sales on Amazon through data-driven optimization.

Final Thought: An Audit is Your Business X-Ray

What gets measured gets improved. By conducting regular, comprehensive audits, you transform from a reactive seller to a strategic operator. The insights you’ll gain don’t just fix current problems—they prevent future ones while revealing your next big growth levers.

Start small if you must, but start today. Even one uncovered insight could be the key to unlocking your store’s full profitability potential. That’s the power of a truly professional Amazon audit.