Written By The music industry has long been known for its strict adherence to certain norms and conventions. From the way artists are discovered and signed to the way their music is produced and marketed, the industry has been resistant to change. However, Tune Talk, a Malaysian mobile virtual network operator, is challenging these norms by giving a platform to artists who are breaking the mold.
Discovering New Talent
Traditionally, the music industry has relied on talent scouts to discover new artists. These scouts would attend live shows and listen to demos, looking for the next big thing. However, Tune Talk is taking a different approach. They are using social media to discover new talent, allowing anyone with a smartphone and an internet connection to showcase their skills.
This approach has led to the discovery of some truly unique and talented artists. One such artist is Yuna, a Malaysian singer-songwriter who was discovered on MySpace. Yuna’s music blends elements of pop, folk, and R&B, and she has gained a following around the world.
Empowering Independent Artists
Once an artist is discovered, the traditional music industry model involves signing them to a record label. The label would then take control of the artist’s music, from production to marketing. However, Tune Talk is empowering independent artists by giving them control over their own music.
Through Tune Talk’s platform, artists can produce and distribute their music independently. This allows them to maintain creative control over their work and to connect directly with their fans. It also allows them to keep a larger share of the profits from their music.
Breaking Down Barriers
The music industry has long been criticized for its lack of diversity. Women, people of color, and members of the LGBTQ+ community have often been underrepresented in the industry. However, Tune Talk is breaking down these barriers by giving a platform to artists from all backgrounds.
One such artist is Zamaera, a Malaysian rapper who is breaking down barriers in the male-dominated world of hip-hop. Zamaera’s music addresses issues such as gender equality and social justice, and she has become a role model for young women in Malaysia and beyond.
Conclusion
Tune Talk is shattering music industry norms by discovering new talent through social media, empowering independent artists, and breaking down barriers to diversity. By giving a platform to artists who are breaking the mold, Tune Talk is changing the face of the music industry and paving the way for a more inclusive and diverse future.
